Sage Blinds & Interiors

About Us

A real family business

Combining over 20 years experience supplying beautiful made to measure window coverings for private retail customers from Royston in Hertfordshire, allows Sage Blinds & Interiors to provide an unrivalled service. With expertise in design and installation, we offer friendly impartial advice as to what methods can be used to help you achieve the desired effect. Utilising both traditional and modern technologies to make the perfect finish to any room, creating your vision.

Much of our business comes as referral from a growing list of very satisfied customers who have experienced our complete service package offer. You can now find out first hand and use our services in any of these different ways:

  • Our showroom: We welcome you to come in and discover the different blind types available, look at our numerous fabric collection samples, or draw inspiration from the wide range of wallpapers on offer. Feel free to borrow samples, we encourage our customers to take time and make the right decsion because nothing is more important to us.
  • Home visit: Visiting your home and providing you with an enviable range of samples for your bespoke window covering to suit your style and taste. Whilst we are with you, we will measure your windows as you browse through the many sample books available. We will then provide you with a written quotation for the options chosen for FREE and you are under NO OBLIGATION to purchase.
  • Interior Design Visit: Providing you with a wide range of ideas to use at your own pace. Carole will take the time to provide options creating your dream for what can be achieved. This visit will consist of showing you what colours work well in your home and what can be achieved on a cost that suits you. Carole will provide you with updates on mood boards she creates for you and additional information that will benefit you greatly. So why not call us for more information, you have everything to gain.
  • Online: Let the mood take you to different designs and colours that may surprise you, get inspired- request samples, look through our online virtual books, call us to book a visit or just envisage what your windows would look like when we have finished fitting your new blinds and/or curtains.

Our Team

  • Martin Sorrell - Owner
  • Clare Sorrell - Owner & Administrator
  • Peter Duggan - Installation Technician

Privacy Policy

Updated Privacy Policy, May 2018

Sage Blinds & Interiors is committed to preserving the privacy of all our customers, subscribers and website visitors. Please read the following privacy policy to understand how we use and protect the information that you provide to us. By registering with us or placing an order on this website, you consent to the collection, use and transfer of your information under the terms of this policy.

Information that we collect from you

When you visit, register, or order products on, or directly with Sage Blinds & Interiors via phone or email, you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information.

We may also collect information about you from messages through social media or e-mails or letters you send to us directly. To maintain customer service standards and to assist staff training, we may record and monitor incoming calls.

Our Lawful Basis for Processing Your Personal Data

(a) Legitimate interest – Having purchased goods or services from us, or subscribing to our newsletter, we have a legitimate interest to contact you from time to time with marketing information on our products, services and latest news by email.

(b) Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.

Use of your information

Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to bill you and to contact you where necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our service.

In particular, we may use your information to contact you for important changes or developments to the website or our services. Further, where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you. If you change your mind about being contacted in the future, please let us know.

We use the personal information we collect from you for a range of different business purposes and according to different legal bases of processing. The following is a summary of how and according to which legal bases we use your personal information.

We use your personal information to fulfil a contract with you, provide you with our Services and to comply with our legal obligation, This includes:

• To provide payment processing and account management, operate, measure and improve our Services, and customise site content that includes items and services that you may like in response to actions that you take.

• Share your details with third party delivery organisations in order to fulfil our contract and deliver goods. Personal information is not shared with any other third parties.

• To contact you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed or as otherwise necessary to provide you customer service

• When contacting you for such purposes as outlined above, we may contact you via email, telephone, SMS/text messages and postal mail.

• We use general location information to provide you with location based services (such as advertising, search results, and other personalised content)

• To prevent, detect, mitigate, and investigate fraud, security breaches or other potentially prohibited or illegal activities.

• Having purchased goods or subscribed to our newsletters, we consider that you have a legitimate interest in receiving marketing information on our products, services and news. From time to time by email, post or SMS text.

Disclosure of your information

The information you provide to us may be given to third parties some of whom may be located outside the European Economic Area who act for us to fulfil your contract. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.

Where you have consented when providing us with your details, we may also contact you occasionally about products and services which may be of interest to you. We may contact you by e-mail or over the phone. If you change your mind about being contacted in the future, please let us know at

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

Security and data retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We retain your personal information for as long as necessary to provide the Services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our policies.

Accessing and updating

You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at

Changes to our privacy policy

Any changes to our privacy policy in the future will be posted to the website and, where appropriate, through e-mail notification.


All comments, queries and requests relating to our use of your information are welcomed, and should be addressed to


If you have a complaint, please contact us at If you are then unhappy with our response, you can contact the ICO.

© 2015 by Martin Sorrell